Business
ethics can be defined
as written and unwritten codes of principles and values that govern decisions
and actions within a company. In the business world, the organization’s culture
sets standards for determining the difference between good and bad decision
making and behavior. In the most basic terms, a definition for business ethics
boils down to knowing the difference between right and wrong and choosing to do
what is right. The phrase 'business ethics' can be used to describe the actions
of individuals within an organization, as well as the organization as a whole.
(http://business.lovetoknow.com/wiki/A Definition for Business Ethics)
Importance
of Running Business Ethically:
Running a business ethically is good
for business. However, "business ethics" if properly interpreted
means the standards of conduct of individual business people, not necessarily
the standards of business as a whole.
Business leader are expected to run
their business as profitably as they can. A successful and profitable business
in itself can be a tremendous contributor toward the common good of society.
But if business leaders or department managers spend their time worrying about
“doing good” for society, they will divert attention from their real objective
which is profitability and running an efficient and effective organization.
Applying ethics in business makes good
sense. A business that behaves ethically induces other business associates to
behave ethically as well. If a company (or a manager) exercises particular care
in meeting all responsibilities to employees, customers and suppliers it
usually is awarded with a high degree of loyalty, honesty, quality and
productivity. For examples, employees who are treated ethically will more
likely behave ethically themselves in dealing with customers and business
associates. A supplier who refuses to exploit its advantage during a seller's
market retains the loyalty and continued business of its customers when conditions
change to those of a buyer's market. A company that refuses to discriminate
against older or handicapped employees often discovers that they are fiercely
loyal, hard working and productive.
It is my firm belief that a “good man
or woman” who steadfastly tries to be ethical (i.e. to do the “right
thing", to make appropriate ethical decisions, etc.) somehow always
overtakes his immoral or amoral counterpart in the long run. A plausible
explanation of this view on ethical behavior is that when individuals operate
with a sense of confidence regarding the ethical soundness of their position,
their mind and energies are freed for maximum productivity and creativity. On
the other hand, when practicing unethical behavior, the individual finds it
necessary to engage in exhausting subterfuge, resulting in diminished
effectiveness and reduced success.
The best way to promote ethical
behavior is by setting a good personal example. Teaching an employee ethics is
not always effective. One can explain and define ethics to an adult, but
understanding ethics does not necessarily result in behaving ethically.
Personal values and ethical behavior is taught at an early age by parents and
educators.
I am quite certain that well-educated
business professional like Kenneth Lay, Martha Stewart, Dennis Kozlowski or the
former CEO of General Motors who received a multi-million dollar salary and
bonus package in 1987 at a time when the company was closing plants and was
laying off thousands of people know and understand ethics. They either were too
far removed from the “nitty gritty” that ethical standards did not resonate
with them or they simply did not care.
People at the top of an organization
are expected to share the burden of cost reductions and belt-tightening during
difficult times. Senior executives of companies who freeze their salaries or
take a personal pay cut in a problematic year rather than lay off employees to
cut costs deserve our utmost respect. However, this does not mean that a
company should lose flexibility in adjusting its cost structure during bad
economical times, replace old factories by new ones, or change technology in
ways that would require fewer people to do the work. Decisions like that should
be made with empathy and support (financially) to those who will be affected by
it.
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